What’s the easiest method to attract more new patients to your practice? Every practice owner wants the simple answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to avoid getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Will they measure success when it comes to trackable new patient leads?
* Will they charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Could they be transparent or do they hide fees?
* Do they really manage your marketing to suit your needs?
* See below for your details on each.
1. Do they measure success with regards to new patient leads?
In the event you own a practice, the purpose of medical marketing is always to do just one important thing, which is to acquire more new patients calling as well as emailing your practice. It’s not to the number of ad impressions or Google views, branding, or page impressions or even total number of calls you obtain. None of these things can be transformed into new patients and sales.
Most medical marketing firms try to bury you in data about stuff that has no tangible benefit. A few will even ask you to put special coding on your website throwing off your current marketing metrics. Instead look for a marketing firm that utilizes call tracking and form fill tracking to accurately figure out how many NEW Patients contact you monthly.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a big red flag. It’s a sales technique to sell services people would want to dump inside a month or two that keeps you paying for 6-12 months for a thing that does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. Like that, they’ll must carry on and earn your business monthly.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you need to know is the fact none of such work and something is even illegal. There exists zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence these are just methods to charge your practice for services who do nothing.
Geo-fence display pushes text messaging to prospects driving by the practice. Which is not merely annoying, and when it worked would mess with our scheduling. The truth is, it doesn’t generate leads. Good idea if you have a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for most local business owners but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in danger.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that speak to a few clients who’ve used it.
4. Could they be transparent or do they really hide fees?
In terms of price you’d like to know what you’re paying for, right? Yet a standard ripoff strategy in the market is always to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then the firm refuses to completely provide information about how a lot of that money will actual AdWords spend versus to their pockets.
The only real transparent way to charge for medical PPC would be to charge a monthly management fee and then have you ever pay the AdWords spend right on your charge card. This way you know exactly how much you happen to be making payment on the marketing firm to control your medical PPC and just how much went along to Google’s AdWords.
5. Do they really manage your marketing for you?
There are tons of low-cost internet marketing services out there that provide you access to software so you can manage your marketing yourself. As an example, you can find a number of firms that sell online review software, and almost none that train your team the way you use it and be sure it’s working for you.
Getting usage of powerful online marketing tools is excellent, in theory, for those who have a Ph.D. in website marketing and 40 hours a week to spare. On the other hand, if you have employment helping patients, they are just a big total waste of time and money.
Ensure that you check that this marketing firm does the work, so you can concentrate on what you do best which can be helping patients. What’s the fastest way to attract new patients? Make sure for each dollar you invest in lead generation you’re getting nlphhf and a positive ROI. It’s so easy. And get away from all the nonsense about geo-fence displays, retargeting, banner ads as well as other things which does nothing for the medical practice.