Nearing the end of 2016, Google started letting webmasters know about impending changes to their internet search engine ranking system that would have effect on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic SEO rankings within the Internet Search Engine.
The very first item on the list is that of being sure that your web site features a published SSL certificate set up. Now, so far as Internet search rankings go, you will start to be penalized if you do not provide an SSL certificate set up on the site.
Among the first moves in connection with this already now in position, is that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a potential page viewer be aware that the web page is not secured. Clicking on the exclamation mark raises the details of the security infraction. This new item is currently already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense these days and you can get them set up for only about $26 annually if you are not running an e-commerce site and approximately $70 or so when you are. Google is very thinking about customers being protected because they visit websites directed by Google and they wish to ensure that customer data entered on these internet websites is encrypted and a person’s information is kept safe. In connection with this, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in place. So, if being found by Google organically is essential for you, this is a step you need to take with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been paying attention to their complaints. Google has found that popup adds often can cover a whole screen on the mobile phone and can even be hard to eliminate. So now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page will be penalized if popup adds are found.
Google’s move here is that they are seeking to deliver quality content to their search and “AdWords” customers on the part of their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web will almost certainly commence to change due to this new internet search engine ranking requirement if you are wanting to be found and you currently run popups on your own pages, you may be planning to start doing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.
The following change necessary for 2017 is going to see many people scrambling to enhance their website design architectures. Nearly half of Access to the internet today is carried out by mobile phones including tablets.
In a recent study done by a Google subsidiary company, it had been found that the average load time for a webpage on a mobile device remains sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand only have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning slow-loading mobile pages that Google currently sends customers to via their online search engine and for their AdWords advertisers, usually are not getting loaded.
So everything is changing. Google has setup an entirely separate internet search engine “page indexing” database in their system for mobile webpages. The loading sweet-spot for a page is 2-4 seconds and in case your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note of it and your page will no longer be arriving in their search results for users before you can buy this fixed.
With well over 50% of website interactions now originating from mobile, this has the chance of cutting your total visitors by nearly half as soon as your pages have been flagged by Googlebot as being slow loading – not really that mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to begin with.
Actually, many WordPress theme providers are now scrambling to build and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however as to whether or not they sfherw get down for the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times that are consistently this fast, will basically require the making of “natively coded, responsive” webpages that do not use widgets of any sort. And even the time take to convert the content of the existing fat page in to a fast loading, content filled mobile page will take time that may still maintain your page out of the fast loading category.
To sum up, the Google search engine nowadays is looking for professionally built, natively coded webpages to serve up solid content to its customers on mobile phones. To be successful using a website organically later on consequently, will require for most online entrepreneurs, a need to rebuild existing websites.