Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 15 years since the first unit opened in Oxford, Miss., the manufacturer took pause to seek feedback from guests on what’s essential to them.
Guests praised Newk’s for supplying the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or sent to meet their busy lifestyles. “The objective of Project Strive is to build from what our guests love about Newk’s and evolve the company to get more aligned with their lifestyles. It stems from our brand pursuit to strive to exceed expectations for all Newk’s guests,” said Michelle Spohnholz, VP of promoting at Newks Near Me.
Newk’s has always featured an open kitchen, where guests can see everything that is put into their meals. Historically, guests have possibly not been conscious of the brand’s commitment to fresh preparation and careful ingredient selection. The new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and several fun information about the components and preparation methods.
“This project connects our brand story with the guest experience through an upgraded restaurant environment, paired with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design is contemporary and cozy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the history of Newk’s roots being a homegrown brand with a passion for food and family, with their purpose to Strive To Create A Difference with every guest every day. The color teal, which represents their Newk’s Cares initiative and efforts to raise awareness and money for research to back up Ovarian Cancer, has also been infused in to the design in a prominent way. “The newest teal mosaic tile wall is a crucial feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will even feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside will be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is for guests in our restaurants to experience the passion behind the Newk’s name, particularly our love for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We would like to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and a lot of our favorite Newcomb Family Recipes.”
The manufacturer aims to carry on to renovate and refresh its restaurant locations across all 16 states since they grow in new and existing communities to give What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests with a generous percentage of hospitality.
Newk’s takes no shortcuts in any way, except within our name. Our kitchen is an open book where we make every meal to order on your own. We hand prep 50 plus fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without any fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.