Most AdWords Management companies would like you to believe that AdWords management is about keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small part of the AdWords puzzle. Concentrating on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to remain far away from AdWords management companies that go on and on regarding their “market and keyword research”. Market and keyword research can be Very costly if it’s not done the right way. I view it as being a crutch for most AdWords management companies. In the end, how hard can it be to construct a big keyword list, sit back and watch as a client spends countless dollars testing out a new list then simply seeing which keyphrases are profitable or otherwise.
My point is market and keyword research is one thing that is certainly very cost efficient and will not require a lot of wasteful spending. Additionally it is something that ought to be done very gradually to prevent wasteful spending on large amounts of keywords that don’t convert into sales or clicks. (This would damage your campaign history too).
Watch Out- Should you stumble upon a company that talks about keyword research without letting you know regarding the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what it requires to protect your wallet from wasteful spending, 2) They’re not doing much work for you…In Any Way.
AdWords Management will not be About Keyword Research
In reality Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is really important in AdWords management simply because Google HATES campaigns that have little if any adgroup relevancy. No matter how several hours it takes to set a campaign up like this, even when it a brand new keyword list your campaigns needs to be set with perfect relevancy. Each keyword ought to be put into an adgroup all alone or either be placed into an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s a crucial part of decreasing outrageous click costs.
Ad Relevancy- I can’t tell you how frequently lack of ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, obviously and expects to see that your particular ads are perfectly related to the keyword which had been searched on. Each one of your keywords an advert written specifically for that individual keyword using the keyword searched on appearing at least 2 times inside the ad. Why don’t AdWords management companies share with you this? It is a crucial a part of niche research! First of all you can get sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Keyword Research” if you’re contaminating your homework with ads which do not convert which be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy has a heck of much to use market and keyword research. Think it over… What exactly is the entire purpose? The purpose of market and keyword research is to look for which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Affordable- (Providing a great return on the click cost investment)
C-HORRIBLE – (You need to find which search terms are certainly not providing you with targeted traffic and sales. You know, those that cost a great deal money but don’t bring in a dime. You should find these terms and DELETE them.)
Landing Page Relevancy is the place where with a combination of special programming and Search Engine Optimization, you are making your landing page perfectly highly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you do make certain you don’t fall for the whole “Niche Research Speech” most AdWords management jmegga are giving since it is “nothing” with no strategies I mentioned previously.
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