The experience of the sports fan is not really what it used to be. Gone are the days when fans would only focus on football on Sundays and baseball during the month of October. Fans of all sports and organizations wish to interact with their most favorite teams and players on a regular basis.
Startups inside the sports world have got notice of changing audience behaviors and are delivering solutions to bring sports action to viewers. Nevertheless it should never you should be startups incorporating new approaches and technologies, major organizations have an opportunity to disrupt their own products and revamp live sports for that better.
The inception of high-definition television and national fantasy leagues have enabled fans to take a far more active role in Spatial computing and feel like they are on the field with players. But now that audiences have a taste of your immersive, participatory viewing experience, they desire more.
The rise of augmented reality products in professional leagues. MLB has always been lauded as being a future-focused sports entity, consistently willing to test new answers to better the fan experience. Although major league baseball is steeped in tradition, the league also understands that the best way to maintain other leagues and keep fan attention (even just in the off-season) is via technological innovation.
In September 2017 the MLB announced a whole new app, aptly titled ‘At Bat.’ The augmented reality application allows fans to take a deeper dive into every person at-bat. From the app, fans in the stadium are able to use their mobile phones to instantly obtain a comprehensive picture of each player’s statistics.
Simply by pulling the app and pointing their mobile devices toward the field, the app populates the user’s mobile screen with individual player profiles, including arm strength and catch probability along with staples like, on base percentage and batting averages.
The experience doesn’t stop there. For all those fans going to take stock of every play on the field, the app also enables them to stick to the speed and trajectory of each and every single hit. Essentially, ‘At Bat’ empowers baseball fans to offer his or her own sports media analysts.
Not to be outdone, the NBA is additionally exploring new methods to breathe new life to the fan experience. The league recently announced its partnership with Next VR and its intends to broadcast each and every game (yes, you read that correctly) in the 2017-2018 season in virtual reality.
What’s next. It’s not just leagues that get the chance to proactively develop new fan experiences–individual organizations can, and really should, take the initiative to locate new ways to give back to their fans through augmented reality.
Recently, Venture Capital fund JB Fitzgerald dedicated to major league soccer club, DC United. All world cup jokes aside, the MLS is growing within this country, and among the best methods to propel this growth is always to deliver enhanced fan experiences.
By leveraging new-to-market players, like my new platform BlendAR, the DC United club has the chance to drive new degrees of innovation through augmented application developments. For example, a BlendAR app development could allow fans to adopt a close look at players stats, and discover the field more comprehensively. Here’s how:
A fan downloads the augmented application just before heading into the stadium, and is greeted having a pre-matchup video.
Upon entering the stadium they get a push notification with a GPS coordinate letting them know how to get towards the first AR experience which is actually a poster on the right side from the stadium. They hover over the poster and see a relevant video off their favorite player.
When the fan has reached his seat, he reveals this system and hovers over each player’s picture to find out an introduction to their career stats. They flip to the rear of the video game program, hover over an image using the application hrajwn view a season highlight reel, including a direct call-to-action to purchase new team merchandise.
This is just an example of how an in-game augmented reality app could enhance a soccer fan’s experience. But the fan experience will not be simply relegated to sports teams and professional leagues. Brand advertisers of sports teams and events can get in on the action and devise augmented platforms which heighten experiences for fans and consumers.
For instance, inside a promotion featured within an event pamphlet, a brand can advise fans to download their augmented application, and hover within the add to unlock promotions. Irrespective of how organizations apply augmented reality, one important thing is definite: consumers desire to feel more engaged with all the teams and brand they love. Augmented experiences are quickly likely to end up being the norm. In the event you don’t want to get behind in relevancy, it’s time and energy to explore the best way to bring your brand to life through augmented initiatives.