“Dude, that’s not what we do! We do not make money using people texting…we are only successful when our customers are.” This is the way the conversation used to go with almost all of my friends and family that hadn’t quite grasped what it is we do. Which was until recently.
It’s not too I blame them for not “getting it”. Message Marketing just has recently emerged as the defacto marketing medium for small to medium-sized business owners. It’s a business that didn’t even exist some time ago, however it’s literally exploding before our eyes.
Why has got the trend caught on so fast? What is so appealing about text marketing?
There exists a simple response to these questions. These are: Value and Access.
Value is an arbitrary concept determined by every person, though with message marketing that value can be quantified from the results the business owner receives and through the number of subscribers each text message alert campaign has. That value of each marketing strategy is now able to tracked and stacked against all the other marketing efforts and also the results ensure it is clear to the company owner, there is no better method to market and advertise.
Once the light comes on, it shines…
I have an older brother who is extremely sharp in business; he’s perfectly known and considered a specialist in operation start up inside the technology industry. You will believe that he’s the sort of guy you think would catch this text message marketing concept coming from a mile away and would then possess a million and one applications for this.
Which had been untrue. I don’t determine if it was my inabiility to clearly explain to him the benefit of texting to a businessman or perhaps the simplicity of the way it works didn’t jell along with his advanced thinking, in either case he didn’t obtain it.
A few days ago I bought a telephone call from my brother (the genius one). He was so excited… well, excited for him. He says for me, “I get it, this texting thing is effective for middle America! People can text in and obtain an alert or deal or some type of special immediately on their phone!” It had been like the light had just come on! I said that’s it exactly. What made him finally see it? He had walked right into a Chick-fil-A cafe or restaurant and saw a table tent nevertheless Text CFA to 411247 to get Free Stuff and Special Deals. He used it, as well as the light came on!
Needless to say I continued to describe to him that how to send txt from email was great for that application. The client gets immediate value and the business gets unprecedented access to the customer’s most personal communication device, their cell phone.
But that’s not where the story ends…Text Messaging has become being utilized in almost every part of business and it’s embraced by 1000s of organizations to create community, mobilize people, drive traffic to events and websites, spend less, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software packages through API portals, it’s all possible now. You need only look in terms of the current Obama campaign to find out the dramatic effect texting has had on the country.
We have been astounded and blown away by the results businesses have whenever they use texting to boost their marketing efforts. I’ve had the chance to personally hear from business owners throughout the country who have used message marketing to boost sales, drive traffic, communicate more effectively, they may be truly applying this technology to dzflri their businesses. What started off as a means for any pizza shop to send its weekly special to some database has changed into the most powerful and effective marketing medium on the planet.
Something I actually have observed from the beginning is definitely the always on factor in the cellular phone. When someone walks out your door each day they take 3 things with them…their wallet, their keys along with their cell phone. At church on Sunday an announcement is made to transform off your cellular phone and exactly the same thing happens on the movies, our mobile phone’s are always along with us. We give our clients the vision of putting their message within their customers pockets when they want and then we provide them with the various tools to help make that happen.
SMS Texting is a breakthrough communication medium that will continue to expand over 250% every year. A report from Emarketer implies that for that average mobile user in america, the quantity of text messages placed is more than the amount of mobile calls placed. Businesses are now connecting for their potential audience and the customer is responding. We have never seen response rates this rich in some other marketing medium. I still see 12-30% response rates and up to 95% read rates!
There are a variety of things which can be driving this industry and many reasons companies are adopting text marketing in their marketing strategy, but certainly two factors emerge as beacons that will create the light happen for you. These are Value and Access.