What is SMS Texting? SMS, short for Short Messaging Service, is actually a text service that permits short messages of generally a maximum of 160 characters long, to be sent to, and transmitted from a cellular phone. Cellphones and using SMS, are having an un-deniable effect on our lives and the methods we use to conduct business. The fact that SMS also provides a tremendous chance for companies to have interaction with their customers, is not really well known.
Think about these figures. The gmail phone number reported that in the UK alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, based on the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages continues to grow from 930 million each month in 2002, to 1.2 billion per month in 2003. Recently, in the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s a lot of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent greater than 5 billion texts. Considering, Australia’s population is only around 20 million, this really is extraordinary. Popular reality Tv programs like Australian Idol, Big Brother, Dancing with all the Stars, American Idol, as well as others, use SMS technology to create huge amounts of money of revenue directly from the SMS votes that will be used to ascertain the winners.
During the last few years, SMS Messaging has developed into the most common service in the mobile data area. Also, when response rates, interactivity and expense to implement, are viewed, SMS marketing is undoubtedly the most popular marketing technique. SMS is actually a high-response-rate approach to communication, that can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging will end up an ever increasingly important component in future marketing communications.
As there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where they may be stored until sent. What this means is, whether or not the recipient is not really immediately available to receive them, or if perhaps the telephone is powered off or from range, messages are able to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient method of communication available.
There’s nothing more irresistible, compared to the tone of your in-coming SMS message to the user anticipating, perhaps, an individual message coming from a friend. This reason alone nearly always guarantees that the SMS message that you send, is going to be read.
Around 2,500 cell phone-users inside the town of Lulea, Sweden, volunteered to receive SMS messages of special deals from 150 local organizations. The volunteers were sent an SMS for a well-known fast food outlet’s burger offer, 25 percent from the targeted users took up the offer.
A small club wanting to improve their patrons during slow nights through the week, chose to run theme nights. Having committed to maintaining a database from the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the text message. It was done the evening ahead of the event. The promotion was successful with 29% of those sent the SMS message, taking on the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived at your location, the supervisor would text a keyword as well as an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the conclusion of the day as officers left. The whole timesheet collection process, that used to occupy to 2 days, was almost entirely eliminated. Further, since this process automatically updated the administration database, accuracy and protection against loss in data was ensured.
A software service provider for media and advertising agents working in film, television and photography, wanted to provide casting agents a quicker and much more efficient way to find out if their artists were designed for castings. This provider leads the market in casting solutions by combining, Web and SMS technology. All casting job details are entered into a database, then queried for artist matches according to set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are just entered once, personalized, and sent to all of the relevant artists. When received, the artist simply replies with a yes or no. Because the message is received at the administration database, records are updated immediately. Casting agents benefited by saving time, reducing costs and accurate recording of events.
Communication is essential in Marketing. SMS marketing makes it possible to directly connect with customers and offers an expense-effective method of data collection. Many leading companies have included this medium in their marketing strategies, and consequently, the number of companies using SMS keeps growing rapidly. An essential part of using SMS as a promotional tool is a client database. This database ought to be maintained with some other relevant customer and make contact with information and naturally should include a valid mobile phone number. If applicable in your area, ensure that you can to personalize your SMS messages keeping nwmzqs names within your database.
Probably the most vital factor when settings up an SMS campaign. Ensure your member database of cell phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of the member opt out process will even help to avoid legalities.
Make sure your marketing is applicable in your target. The relevance from the message is important for fulfillment. Can the recipient see a real and tangible advantage to your message? Otherwise, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages are more than 160 characters, an additional SMS will need to be sent. Avoid this. As well as doubling the price, the recipient might be irritated and discard the complete message.
SMS Messaging is an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to acquire information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing methods and principles, as employed by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as required by particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.