Product review & rating has developed into a well-known feature that the majority of the successful e-commerce merchants have applied on their product details page. Main benefit of this feature is: it assures the visitors and customers that Zion Product Reviews is not only another banal e-commerce product. People are actually referring to it (both positive and negative) along with their thinking shows up here!
People always leave for the competitors as soon as your product details page can’t satisfy them by assuring them. Your product or service details page is the most essential part of the site since this is the place when your customers decide whether or not to add the merchandise towards the cart or even to abandon it. Hence, every effort needs to be come to assure the customers the products you are offering are indeed offers good bargain and value for price.
One of the strongest features in your product details page is definitely the solution to allow the customers express their opinion and experience about the product. An easy one line comment added with a happy customer can assure lots of other visiting customers about purchasing the product.
Following are 5 strategies for making your products or services details page better by encouraging customers and visitors to write reviews to your products:
Tips 1 – Product Details page Design:
Your product or service details page design should get special emphasize hence people always want to check out the products details pages which are visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information easily. Should your product details page design and arrangement is vivid and attractive, people want to write something regarding it. Adding Image zooming, image video and multiple images illustrates the item better and so gives customers a great insight regarding the product. When a visitor finds a eye-catchy product details page, it’s much more likely that s/he wish to then add words there.
Tips 2 – Don’t create the process complicated:
Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you would like the rating feature to get present combined with the review option, give you a visual 5 star rating which can be rated using the mouse click. Provide you with the negative rating options that would provide a bold impression towards the visitors they are liberated to rate it how they feel. For your Review create the email fields optional as people often don’t want their emails to become visible publicly. Provide an option whether or not to show or hide the email addresses from the published reviews. One issue you ought to be particularly careful about will be the CAPTCHA. Easy CAPTCHA can easily be broken through the spammers and hard CAPTCHA irritates the true reviewers. Choose one that is difficult to break from the Spamming softwares yet easier for the human users to read.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should enable you to administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the amount of reviews per page, reply to a reviewer and other conventional review & rating moderation features. If you value what your customers are saying regarding your products, you ought to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published inside your website. Send them thanks emails for that reviews and visiting your site so when reply lrqusd the review, write something that would not merely impress the reviewers but additionally other visitors.
Tips 4 – Keep the ‘Negative Reviews’ too:
Should your product details page is filled with reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews. If consumers are criticizing the merchandise, it’s your very best chance to defend the reason why and let others realize it. Take the chance to confront the negative reviews with satisfying answers and set them among the other reviews.
Tips 5 – Reviewing Competition:
Have you thought about announcing just a little gift, free coupon or discount for the top rated reviewers? Yes, that would definitely encourage visitors and customers explore your products or services and write something about them. A $5 promotion code, 5% discount or free gift wrapping would inspire much more visitors and customers to create some lines for the products.
Present your product or service more visually and in richly designed format, offer some benefits for writing reviews, create the process simple and moderate regularly to get additional reviews.